Who makes the best hamburger?
And who sells the most hamburgers?

When does the story stop
and the quality start
to outshine product placement
and convenience and the power
of known factors you can count
on to divide the competition
and multiply your advantage
in the marketplace allowing
a watered down version
of former glory to sell itself
as that place where no one
wants to eat, except when they need
the comfort and consistency
of the shared story even in faded glory.


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